JD Sports

About the Project

A JD Sports store in Copenhagen — a bold, high-energy retail environment where dramatic lighting, dynamic display walls and the brand's signature graphics bring its 'King of Trainers' identity to life across two levels of sport and streetwear. Swedish Project acted as local architect on the assignment, ensuring compliance with regional building codes and regulations while translating JD Sports' international store concept into a locally rooted experience delivered to global quality.